B2B eCommerce ordering for Shopify
Turn your Shopify Store into a Full-fledged Wholesale Ordering Store.
Fena Wholesale adapts your existing e-commerce site for B2B transactions. It equips your customers and sales team with tools for online wholesale order placement and management.
Try it nowComes with a 14-day trial

How does it work?
Follow these few easy steps to get your Shopify store turned into fully-fledged B2B ordering solutions.
Install the Fena B2B Wholesale App app on your Shopify store.

Sync your Shopify products, customers and orders.

Ensure you have all wholesale pricing data in the Fena Toolkit account.

Invite your B2B wholesale customer to set up an account.

Go live with your B2B Store with Full ordering capabilities.

Some key features supported with the Fena B2B Store for Shopify
Stock Management
Track, sync and manage stock levels across all products and variants. Plus, seamlessly link product data with inventory management for unified control.
Product Management
Product and product variants supported for all categories and segments.
Multi Currency Support
Supports most of the words currencies. Set pricing in chosen currencies for all your products. Supports multiple stores with multiple default currencies.
Pricing
Bespoke pricing tiers are supported. You can also set custom pricing segments. Ability to set retail and wholesale prices for all products and variants.
B2B Payments
FREE open banking payments are included. Take advantage of free payments. Get paid faster and save hundreds on payment processing fees.
Customer Management
Division between wholesaler and retail. You can also set pricing per customer segment. You will have an ability to set retail and wholesale prices for all products and variants.
Automation
Automatically change the status of payments and orders. Process your orders and payments seamlessly with built-in automations.
Quantity rules
Minimum and maximum order quantity per product supported with the app. Product packs are available as part of the variant setup per product.
Go live in a few easy steps
Customise your Shopify store

After installing the Fena B2B Wholesale App, you can add the Fena Wholesale extensions and scripts to your Shopify website
B2B pricing extensions
B2B only navigation bar
B2B collection extension
If you need help with onboarding, please email support@fena.co
Set up your Fena Toolkit account

The Fena B2B Wholesale App is powered by the back end of the Fena Toolkit - this is where you can add your wholesale prices, pack rules and complete the full setup.
Add your wholesale tiers and custom pricing segments
Approve access to your wholesale prices to chosen customers
Finish setup of pack sizes or shipping
Please see our tech resources to see the detailed step-by-step guides.
Try it our on our demo store

You can use those details to log in as a wholesale customer
email:
demoshopify@fena.copassword:
FenaDemoB2B2025!You can use those details to log in as a wholesale customer
email:
demoshopify@fena.copassword:
FenaDemoB2B2025!Ordering & Terminal Apps
Generate orders with payments on your tablet or mobile. Perfect for trade shows and event sales. See the app in the action in the video below. It comes free with the Enterprise subscription.
Features in more details
Advanced Inventory Control
Configure customer-specific inventory display rules (e.g. hide or show stock), reserve stock, and set up B2B-specific inventory locations.
Send B2B invoices
Let your customers download their invoices directly from their account every time they place their order. Easily customise with your requirements.
Customer-specific pricing & pack sizes
Configure pricing rules on a per-customer basis with support for price lists, pack sizing, minimum and maximum order quantities, and more.
Sales agent ordering
Enable sales agents that have the ability to place orders on behalf of certain B2B customers as well as process offline orders e.g. phone orders.
Payment methods
Enable payment methods for specific customers including Pay by Invoice, Pay by Card, and even Buy Pay by Invoice.
Quoting
Enable an end-to-end "quote to order" experience and unify your sales team and B2B customers.
Multi-currency support
It supports multiple currencies for B2B orders across wholesale tiers and custom pricing segments.
Tablet and mobile app for sales team and agents
Generate orders with payments on your tablet or mobile. Perfect for trade shows and sales teams. It works offline and online.
B2B Shipping rules
Add custom shipping rules dedicated to wholesale orders.
Frequently Asked Questions (FAQ)
What is Fena?
What can I do with the Fena B2B Wholesale app?
Do you offer a free trial?
How can I get Pay by Bank functionality with the Fena B2B Wholesale App?
Who is the Fena B2B App aimed at?
What else can I do with Fena products?
What’s the pricing for the Fena B2B Wholesale App?
How to contact Fena Support Team?
Some of the key benefits
Cost-effective solution
At least 60% cheaper than Shopify Plus for B2B stores.
Excellent customer support
Our proactive and responsible team will be there to help you whenever you need them.
Seamless onboarding
It only takes minutes to turn your Shopify B2C store to a full-blown wholesale ordering and management solution.
Time saving through automation
With built-in integrations and automatons, you can save hours per week on manual tasks.